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1我是第一次给客户发邮件,邮件的格式我也不是很清楚,还要给客户一个产品的报价,我该怎么写这个邮件?
在邮箱中添加附件即可。
以QQ邮箱为例。
点击“写信”,进入到邮件编辑界面。“主题”下,有一个添加附件点击可选择电脑中的各类文件。如报价表过大,可选择“超大附件”
2.填写客户的邮件地址到“收件人”,点击发送即可。
2外贸行业报价后怎么跟进客户的邮件怎么写
询盘基本格式
Dear Mr. XXX,(对买家的礼貌的称呼,不要以sir or
madam来开头,这样对对方不够尊重)
Thanks very much for your inquiry dated XXXXX via
alibaba.com.
(提醒买家他于什么时候通过哪里看到你公司的产品信息并发送了询盘)
Pls find our quotation for
XXX as follows:
……(此处为报价内容,如果是初次联系的买家,还要在报价之后加上简单扼要的公司介绍)
We are looking
forward to your early reply.(结束前的惯用语,表达对他的重视)
Sincerely yours/Yours
faithfully,(礼貌的客套话,但商务信函不可不用)
XXX Export
Manager(***的签名档:你的姓名、职位、公司名称、联系方式等)
Hangzhou xxx Co., Ltd.
Tel: 0086
571-
Fax: 0086 571-
E-mail: xxx@163.com
Website:
xxx.en.alibaba.com%2F (6.13 KB, 下载次数: 8)
半小时前 上传
点击文件名下载附件
初次回复
Dear
Ms. Jane Lee,
Thank you for your inquiry dated XXX and your visit our web
site from which we find you are interested in our 2-0125*7-1026-Women's
underwear. We are glad to send its information to you and hope that it will be
helpful to you.
Product No: 2-0125*7-1026-Women's underwear
85%
Cotton
15% Lycra
Color: red. pink. white
Unit price: USD.6.03/piece FOB
SHANGHAI
Minimum order: 5000 pieces per color
Delivery: 30 days after
L/C
Our company is a manufacturer of lady dresses, we have annual
production capacity of over XXXpcs per year,Due to our large output capacity, we
have exported our products to many international markets including the UK,
Southeast Asia and Lebanon.
We can develop new items according to your
requirement. OEM orders are welcome.
We look forward to your further
reply.
Yours truly,
Xxxxxx
Xxxxxxx(签名档)
二次跟进
Dear Ms. Jane Lee,
Good
morning!
For several days no news from you. Now I am writing for
reminding you about our offer for item of XXX dated XXX according to your
relative inquiry via Alibaba.com. Have you got (or checked) the prices or not?
Any comments by return will be much appreciated. (可根据客户要求的产品加上自己产品的特色)It will be
our big pleasure if we have opportunities to be on service of you in near
future.
Looking forward to your prompt response.
Yours
truly,
Xxxxxx
Xxxxxxx(签名档)
(可将第一次发给客户的邮件内容附在邮件下方以提醒买家第一次邮件回复内容。)
三次跟进
Dear
Ms. Jane Lee,
How are you? Hope everything is ok with you all
along.
Now I am writing for keeping in touch with you for further
business. If any new inquiry, welcome here and I will try my best to satisfy you
well with competitive prices as per your request.
By the way, how about
your order (or business) with item XXX? If still pending, I would like to offer
our latest prices to promote an opportunity to cooperate with each
other.
Your early reply will be much appreciated!
Yours
faithfully,
XXXX(签名档)
报价实例与分析:
实例(一)
PRODUCT:
XXXXXX
SPECIFICATIONS:
Appearance: white powder
Purity (GC):99.0%
Min melting point:31℃ Min
PACKING : 50kg iron drum (37cmX37cmX57cm)
12mt/1x20’FCL
PRICE:1,000kgs USD10.10/kg CFR Rotterdam by sea on LCL
basis
SHIPMENT DATE:within 40 days after receipt of payment
or
original L/C
PAYMENT TERM: T/T advance or L/C
sight
VALIDITY:
这个案例是针对单个产品的报价:
1)、产品的品名,要清晰,型号不放在品名中
2)、规格:是跟产品的型号、材质等有关的用来描述产品本身的特征的,如使用的材料,产品的外观,特性(不要把产品的尺寸等放进去)
3)、包装情况:因为很多供应商给客户做报价的时候会用FOB,这样你除了要介绍相关的包装材质以外,还必须让客户了解你产品的包装尺寸,包括单个产品的小包装的尺寸、几个小包装放在一个大包装中,甚至一个集装箱能够装多少的货物情况,都要给客户介绍清楚,因为,客户在拿到一个你的FOB报价后,他也要计算他自己的运输成本,要摊海运费和保险费进去,所以我们给他提供一个详细的包装尺寸,有利于客户做核算,也会让我们的报价在外商眼中更加***。
4)、价格:报价格要包含四个主要的要素:货币、单价、价格术语、港口。同时很多买家在第一次向我们询价的时候往往不表明他需求的数量,但对很多买家来说,第一次往往又只是一个试订单,数量不会很大,所以针对第一次的报价,我们可以根据不同的数量给客户报两个不一样的价格,通常一个拼箱的价格(最小定量),一个是整箱的价格。
5)、交货期:要根据自己产品的生产情况来定,一般我们的交货期还会和付款方式有很大的关系,比如付款方式采用信用证的时候,为了保证自己能够有充足的时间审证,我们会把交货期定在收到买家开来的信用证多少天内交货,通常会是30-45天的时间,这样既兼顾了生产周期,又顾及到了审证的需要。
6)、付款方式。对于新的客户来说,比较常用的是t/t预付款加尾款的方式,或直接用信用证;不主张用托收,而且最好是即期收款的。
7)、报价有效期:这个是被很多供应商报价时忽略的地方(人民币汇率在升值、出口退税率的调整所带来的利润减少的风险,都可以通过报价有效期很好地进行规避),通常我们会把有效期规定在7-15天是比较有效的,如果太长就起不到作用了。
原网址:;tid=94443
3外贸商务英语邮件写作:更好地向客户报价
快速准确的报价
Prompt Accurate Quotation
不管是对待新客户还是老客户,报价的时效性都很重要。机会难得,一定提要快速报价。
Dear Flora,
Thanks for mailing me back and notifying us of your requested item with details.
Please check the offer sheet in detail with estimated price in attachment. The accurate price will be fixed after sampling. I will keep you posted on this!
Your immediate reply will be appreciated.
Regards,
Jessica
Outline
提纲挈领
1. mail somebody back:回复某人邮件/信函。
2. notify:通知,通告。
3. estimated price:预估的价格。
4. accurate price:准确的价格。
5. immediate reply:快速的回复。
More Expressions
触类旁通
1. Kindly let me know if you need any further assistance.
如果您需要任何进一步协助,请通知我。
2. You can be certain that our price is really competitive.
您可以放心,我们的价格是绝对有竞争力的。
3. Thank you for taking time to send me the inquiry.
感谢您抽出宝贵的时间来向我询价。
4. How does L/C sound?
我们做信用证怎么样?
5. Your prompt reply will be greatly appreciated.
若您能尽快回复,我们会非常感激!
详细***的报价
Detailed Professional Quotation
报价的内容,要尽可能详尽,并突出自身的优势,把能给到的信息一次性给全。
Dear Clair,
This is Kerry from ABC Trading Inc. According to your inquiry of grease gun, I was wondering if you could accept our pricing USD5.65/pc.
As per our conversation at HK Fair, the estimate USD5.35/pc was based on the neutral poly bag packaging with a barcode sticker only, not the color box as you mentioned in the previous email.
Please check our offer sheet in detail as attached.
Also enclosed the instruction manual die-cut of color box for your reference.
Your early reply will be highly appreciated.
Best regards,
Kerry Hu
Outline
提纲挈领
1. grease gun:黄油枪。
2. neutral poly bag packaging:中性塑料袋包装(中性包装,表示包装上没有任何供应商信息或者客户信息,也没有品牌信息)。
3. barcode sticker:条形码不干胶。
4. previous email:上一封邮件。
5. die-cut of color box:彩盒设计稿的刀模图。
More Expressions
触类旁通
1. We could provide you with a better price if the quantity raises to 10,000 pieces.
如果数量达到1 万件,我们可以给您一个更好的价格。
2. Our subsidiary in the UK will handle the business with your company.
我们英国分公司会处理您的订单事宜。
3. The biggest problem for retail price is namely about packaging.
(影响零售价格的)最大问题就是包装。
4. Would you mind sending me some more photos about your inquired item ?
能否给我多发一些您正在找的产品的图片?
5. My customer would enable me to offer the price below 5 dollars.
我客户只会允许我在 5 美元以内报价。
应对客户的砍价
Discussion On Pricing Bargain
针对不同的客户,应该有不同的手法和应对策略。
Dear Clair,
I’m sorry we cannot accept your target price USD5.35 with color box packaging.
As I mentioned in the previous email, it based on the poly bag only. I take it for granted the 30 cents surcharge is reasonable. We could give you 15 cents off as maximum. That means, USD5.50 is our floor price.
Please help to understand our situation and back us.
Thank you!
Kind regards,
Kerry Hu
Outline
提纲挈领
1. take it for granted:坚定地认为……
2. surcharge:额外费用。
3. 15 cents off:减少 15 美分。
4. as maximum:这里表示“这就是最大的让步”。
5. floor price:地板价,用来形容最低的价格、最好的价格。
More Expressions
触类旁通
1. Please help to check with the buyer and give me reply soon.
请跟买手确认(价格),并尽快给我回复。
2. Would you accept EUR3.50/pc as the final price?
您能接受每件3.5 欧元的最终价格吗?
3. We could offer you a special discount of 10% if the quantity reaches one 40 feet full container.
如果订单数量可以达到一个 40 英尺的整柜集装箱,我们可以给您一个10%的特别折扣。
4. I have to re-check the price and see if we could meet your target.
我需要重新核算一下价格,看看能否达到您的目标价。
5. We are desperate to get your price approval to proceed.
我们非常需要您的价格确认,从而(把这个项目)推进下去。
多轮价格谈判
Price Negotiating
价格拉锯中需要谈判双方控制自己的情绪和节奏,用一定的技巧去磨合,去寻找一个能让双方妥协让步的折中点。
Dear Clair,
To be candid with you, we have no margin to reduce the pricing again.
I understand the price is awful important to win the order, but the quality counts for much more. We couldn’t debase our quality level to achieve your aim.
I’m sorry.
Having discussed with top management, we decide to proceed with below suggestions:
1. USD5.50/pc, with color box packaging, based on 10,000 pcs quantity.
2. USD5.20/pc, with neutral poly bag packaging, based on 10,000 pcs quantity.
3. 3% special discount will be provided when the quantity is up to 30,000 pcs.
Please help to consider and advise which option is better for you. We realize that you have to test your local market and retail price.
And we’re pleased to go ahead with a trial order in a small quantity to start our business. Maybe 5,000 to 8,000 pcs is workable for you to make a decision, with no price increase.
Kind regards,
Kerry Hu
Outline
提纲挈领
1. margin:利润。在商务英语中,大多用 margin 来替代 profit。
2. awful important:非常重要,awful 在这里做副词,相当于 very。
3. debase quality level:降低品质。
4. aim:目标。
5. top management:最高管理层。
More Expressions
触类旁通
1. Price is important, but quality counts for much more.
价格很重要,但品质更重要。
2. It is not workable for us to place such a big order for the first time.
第一张订单我们没有办法把数量提那么高。
3. We could place a trial order to test the market.
我们可以下一个试单来测试市场。
4. Consumers could only pay for USD9.99 per piece as maximum for this item.
这个产品,消费者只会愿意在 9.99 美元单价以下考虑购买。
5. 10% discount will be provided if you double the quantity.
如果您把数量加倍,我们可以给您 10% 的折扣。
最终确定价格
Final Price Confirmation
价格的确认是订单谈判的一个关键,必须得到客户的书面同意,这样才可以避免将来可能发生的纠纷。
Dear Clair,
Very glad to hear that you confirmed the price USD5.20/pc. You are no doubt aware of the neutral poly bag packaging. I’m writing today to send you the PI for running this trial order with 7,500 pcs.
Please help to check the file with unit price, packaging, carton measurement, delivery time, payment term, and so on. If no additional questions, please help to sign back this PI.
As soon as we got your final confirmation, we will do pre-production samples for your evaluation.
Best regards,
Kerry Hu
Outline
提纲挈领
1. You are no doubt aware of :你无疑知道……
2. PI :形式发票,是Proforma Invoice 的首字母缩写。
3. payment term :付款方式。
4. carton measurement :外箱资料。
5. pre-production samples :产前样,很多时候也会简写成PP samples。
More Expressions
触类旁通
1. We will arrange the production as long as we receive your email with approval.
只要收到您的确认邮件,我们就会安排生产。
2. Deal !Please send me the updated offer sheet asap.
成交!请马上把最新的报价单发给我。
3. Your final estimate is 5% higher than your competitors.
你最终的报价还是比同行高了五个点。
4. I could consider doing business with your company if 1,000 pieces workable for the first order.
如果你可以接受第一单1 000 个的数量,我会考虑跟你们公司合作。
5. Good price!But we cannot accept your packaging suggestion. I will inform you of our idea later.
价格不错!但是我们没法接受你们的包装方案。我晚些时候会把我们的想法告诉你。
4如何有效的给客户发邮件
1、首先,打开Foxmail,在软件右上角找到如图所示的位置。
2、接着,单击箭头所示位置,在弹出的菜单中找到“工具”按钮,在工具下,找到“模板管理”。
3、弹出模板管理窗口,找到新建部分,如图所示,单击新建按钮。
4、弹出设置模板名称对话框,自此处填写你设置的模板名称,填写好之后,点击确定。
5、接下来找到右侧,在光标位置处,填写你编辑好的文字,在发件人签名处,备注发件人相关信息,如图所示。
6、模板内容编辑好之后,找到新建右边处的“保存”按钮,点击保存。
7、保存好模板之后,找到Foxmail界面右上角,单击找到“写邮件”菜单,在“写邮件”菜单目录下,就可以看到创建的发邮件模板了。
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